Monday, March 11, 2013

Centrum Silver

My husband and I recently saw a commercial on television about your Centrum Silver product. The words of the commercial were:

My wife takes Centrum Silver. I’ve been on the fence about it. Then I read an article about a study that looked at the long-term health benefits of taking multi vitamins. They used centrum silver for the study. So…I guess my wife was right. Centrum: always your most complete.

A prior formulation of Centrum Silver was used in a long-term study evaluating the health benefits for men 50 and over.

This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any diseases.

We just have a few questions.
1) What study was done? What were the results of this study?
2) How does the character “reading an article about a study” show the wife was right?
3) The study was evaluating health benefits for men and I can only assume the character’s wife is a woman. So what does the wife taking Centrum Silver have anything to do with the study?
4) The wife was right? Right about what? The study was about men. Was this couple arguing about taking multivitamins? Was the husband taking a different brand or not any vitamin at all?
5) They have conducted scientific studies on the effectiveness of psychic healing. The fact that they conducted a study does not validate psychic healing as an effective health benefit. Simply doing a study using Centrum Silver does not validate Centrum Silver. The results of the study are what are important.
6) See how your story if full of holes???

P.S. I read an article about a study that looked at the long-term benefits of companies having sections on their website for consumers to send comments through e-mail. I won’t tell you the results of this study, but I am still encouraging you to allow customers to contact you through your website instead of just phone or snail-mail.